The Nature Conservancy’s Hong Kong Office started operations in 2002 with a focus on building awareness and raising funds to support our conservation programs in the region. In 2012, the Asia Pacific headquarter was relocated to Hong Kong and a new local Hong Kong team was brought on in March of 2013 to develop and support conservation efforts locally. With the new hub now established in Hong Kong, TNC is looking at ways to broaden its support base with signature programs that will instill the concept around the importance and inter-dependency of Nature to people’s quality of life. TNC believes that people can be Catalysts for Change and our programs aim at contributing to a solid understanding the issues, highlighting people’s role in participating in the solutions, and be ambassadors to spread the word.
Louisa HO, Executive Director, Hong Kong Program
Louisa leads marketing, philanthropy, and membership in Hong Kong to raise awareness and support for TNC’s conservation initiatives both in Hong Kong and across Asia Pacific. She works with business leaders, corporations, and the public on initiatives that can help enhance resource management and inspire public engagement. She is building an urban conservation portfolio for Hong Kong in line with TNC’s global priorities.
Prior to this position, Louisa was the regional Corporate & Marketing Director of the Asia-Pacific region. Before joining TNC, Louisa served as the Global Marketing Communications Director for Honeywell in the Building Solutions division where she led a global team to leverage communications, strategies and resources. She has a diverse portfolio of experience across both B2B and B2C sectors having worked at the regional headquarters of key brands such as Time Magazine (Time Inc), Hyatt International Hotels, and DLA Piper.
Kristina TANSO, Director of Strategic Development, Hong Kong
Kristina Tanso joined TNC in December 2014 as the Director of Strategic Development for Hong Kong, generating support for both the Asia-Pacific and Hong Kong programs. Kristina brings with her international experience from both the corporate and non-profit sectors, having previously worked in New York, London, Bangkok, and Hong Kong.
Prior to joining TNC, Kristina was the Major Gifts Business Development Manager (APAC) for the NGO Room to Read. Kristina oversaw expansion strategies and new market development, branching Room to Read’s presence out to Taipei, Shanghai, and Seoul. Kristina has also worked in the luxury industry in Asia and the publishing industry in London. She continues to contribute articles to several publications in Asia and the US highlighting sustainable travel.
Kristina holds a Master of Sciences degree in Environment & Development from London School of Economics, and a Bachelor of Arts dual degree in Regional Studies and English Literature. Kristina comes from a multicultural background, with Chinese, English, and Spanish heritage, and is fluent in five languages.
Doris MA, Associate Director, Membership Program
Doris joined The Nature Conservancy’s Hong Kong Office in 2002. Prior to this, she was an art consultant, working with galleries, corporate and individual collectors. Doris served as a Development Officer at The Asia Foundation where she was responsible for events management, publications design, and public affairs and fund raising activities. At The Asia Foundation, she also organized the Board of Trustees’ annual visits to China, and she worked closely with The Henry Luce Foundation on the Asian placements of the Luce Scholars. Doris was a board member of the Association of Professional Fundraiser’s Hong Kong Chapter 2006-2008. In 2012, the Conservancy launched the International Membership Program in Hong Kong in which Doris led the local efforts of setting up public fundraising and awareness building activities. Nominated by the regional managing director of Asia Pacific, Doris was honored the One Conservancy Award in 2015.
Michele HUI, Senior Marketing and Communications Manager, Hong Kong
Michele’s role at TNC is primarily on leading the marketing communications, social media and branding functions for TNC’s Hong Kong Programs. She also supports the efforts on building corporate engagement, cause-related marketing and membership recruitment. Part of it includes developing outreach campaigns to key stakeholders – including the mass public, corporations, media, students and local NGO partners – to increase the visibility and raise the awareness of TNC in Hong Kong.
Michele started her career in advertising and branding, having worked at major international ad agencies like McCann Erickson, Ogilvy & Mather and TBWA. In-between, she also had product marketing and marketing communications roles with brands like Apple and Wyeth Pharmaceuticals. Before joining TNC, she was the General Manager for French NGO Aide-et-action Education Foundation and also Marketing Manager at World Green Organization.
Michele graduated from Hong Kong Baptist University’s Department of Communications and holds a Master of Management degree in Marketing from the Macquarie Graduate School of Management, Australia.
Click here to see Regional Team.
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