How We Fundraise

The Nature Conservancy’s (TNC) successful and impactful conservation around the world has led to the protection of more than 49 million hectares of lands and 8,000 kilometers of rivers. However, we could not have achieved so much — nor can we continue to make a difference — without support from individuals like you.

Like most major non-profit organizations in Hong Kong and across the globe, TNC employs a variety of fundraising channels to ask for your support in accomplishing our mission — to protect the lands and waters on which all life depends. These fundraising channels include direct mail, face-to-face, special events, our website and social media.

Please browse the Frequently Asked Questions below to learn more about our fundraising channels and why we use them. And if you ever have a question or concern about how we fundraise, please email us at or call us at +852 3500 8228.


1. What is face-to-face fundraising and how is it regulated?

You may have noticed our Fundraising Ambassadors around town, engaging members of the public in conversations about the environment and asking them to consider making a monthly gift via credit card or direct debit to support our work. They work with TNC to inform people about conservation challenges, and providing people the opportunity to participate and make a difference through a regular donation. They can be found in public venues like malls, at private events, and even on the doorsteps of local businesses, wearing uniforms with TNC’s logo, carrying identification badges and folders with our information and registration documents.

TNC is a member of the Face-to-Face (F2F) Monthly Giving Alliance. The Alliance is a charity-led, self-regulatory membership organization that aims to: promote accountable face-to-face monthly donor recruitment in Hong Kong, and enhance public understanding about their right to know before committing to monthly giving to a charitable organization. Organizational members are bound by the rules of the Alliance and are required to comply with their Code of Practice for F2F monthly donors’ recruitment. Please refer to their website for more information on the Alliance.

2. Why does TNC do face-to-face fundraising?

Face-to-face fundraising provides substantial support for TNC and for the other organizations that make use of this channel. We’re always looking for the most efficient way to acquire supporters who want to help us achieve conservation goals, and face-to-face fundraising is one of the most effective methods we have found.

Having our Fundraising Ambassadors out around town is also a great way for people to learn more about The Nature Conservancy — they can answer questions about our projects, our goals, and how our supporters’ donations make a difference.

3. Who are the Fundraising Ambassadors?

Whether employed directly by us, or by an agency we’ve contracted for this purpose, the Fundraising Ambassadors are trained and well-versed about The Nature Conservancy and our mission. According to the professional fundraisers code of conduct, to which they must adhere, our Fundraising Ambassadors are obliged to politely end their approach when asked, should not put pressure on someone to make a donation, and never approach adults who might be considered vulnerable. Learn more about our ambassadors and meet one here.

For easy identification, our Fundraising Ambassadors wear uniforms with The Nature Conservancy’s logo, and carry identify badges and folders with our information and registration documents.

4. What can I expect from an interaction with a Fundraising Ambassador?

If you take the time to speak with one of our Fundraising Ambassadors — and we hope you will — you should expect to have a friendly, informative conversation about TNC, our mission and goals, and how your support can make a difference. You will likely be invited to become one of our Conservation Champions by signing up to make a monthly donation via credit card or direct debit.

You will never be asked for a cash donation, and for security reasons, our Fundraising Ambassadors are not allowed to accept one. If you have a concern about an interaction with one of our Fundraising Ambassadors, please email us at  or call us +852 3500 8228.

If you agree to join TNC as a Conservation Champion, our Fundraising Ambassador can assist you in filling out a donation form. Your personal and financial information will be stored securely and you will begin receiving communication materials as Conservation Champion’s benefits, detailing how your donation makes a difference.

5. Why does TNC send direct mail?

Like face-to-face, direct mail is a very efficient fundraising channel that helps us attract new donors that are so necessary to protect the lands and waters on which all life depends — TNC’s mission. It is a way to introduce us to people who might not hear about TNC otherwise, and ask them to consider joining us as a Conservation Champion by making a donation.

We believe it is always best to avoid using paper whenever possible and invite all of our supporters and potential supporters to contact us at +852 3500 8228 and let us know if they would prefer to receive only paperless communications from us.

When we do use paper, we make every effort to use recycled and recyclable paper and to use paper certified by the Forest Stewardship Council (FSC), a global non-profit organization dedicated to forest conservation and responsible forest management. FSC certification ensures that the paper used comes from well managed forests that provide environmental, social and economic benefits to the communities that manage them.

6. How can I make a donation online?

There are two ways to make a donation and join TNC as a Conservation Champion online: you can submit an electronic donation using credit card here, or you can print and fill out a donation form here and then fax or mail to us.

Meet TNC’s Ambassadors

TNC Ambassadors are special representatives of The Nature Conservancy — they know our organization, our projects, and through a variety of methods, they help raise awareness and support for our mission: to conserve the lands and waters on which all life depends.

Our Ambassadors use their personal talents and networks to help us get the word out about why protecting nature is so important — for our health and happiness, for future generations, for our global economy, and for the sake of all of nature’s beauty.

Many of our Conservation Champions — our members — have decided to join us because they’ve been inspired by our Ambassadors and their passion for protecting the planet.


Fundraising Ambassadors

You can learn more about TNC’s fundraising, and how our resources are allocated, by visiting here.

For additional questions about our fundraising, please email us at or call us at +852 3500 8228.